CHLORE SWIMWEAR
Our Story, Our Codes and Our Values.
CHLORE CELEBRATES SWIMMING.
Inspired by the architecture of swimming pools, Chlore proposes a range of swimsuits made from unique performance fabrics. Sleek, streamlined, graphic lines, with stylish backs and an athletic logo: dive into the sporty-chic world of Chlore.
THE TENDERNESS OF THE CRAWL.
When crawling, the shoulder comes forward, the arm is extended as far as possible and the hand is released.
The principle is to put aside all strength, when action is useless, the arm is in the air, it doesn't allow you to move forward, it is at rest, it takes strength so to act when it is in the water, it then propels the body - I learn to let go.
And one day I feel it. I'm no longer afraid. Swimming teaches me about insecurity.
Extrait de LA TENDRESSE DU CRAWL de COLOMBE SCHNECK.
1. A TIMELESS STYLE
Chlore has been turning heads on the poolside since 2018 with its sporty, elegant swimwear featuring athletic circles.
Dive into the Chlore universe, with its range of stylish swimsuits that are the perfect choice for all swimmers.
Whatever the season, Chlore proposes a collection of chic swimsuits made from premium Italian fabrics, as wellas an exclusive “active swimwear” line.
2. UNIQUE HIGH-PERFORMANCE FABRICS
Our signature fabric, two-tone double-sided polyamide and Xtra Life LYCRA®, is a Sensitive® Fabrics product made by Eurojersey. The manufacturing process used to produce it is one of the most environmentally-friendly in the industry. The fabric’s technical features include body shaping with comfort, UV50 sun protection and chlorine resistance. The fabric is anti-pilling and easy care, and also incorporates a moisturizing system, with water wicked away from the skin to prevent dehydration. In addition, Chlore proposes an eco-responsible line made of recycled polyester, as part of its INTENSIVE collection. As polyester is the most chlorine-resistant fabric, we have developed a double-sided version to reflect our style and brand in an even more durable form.
These swimsuits are the ideal choice for aqua-cycling and aqua fitness.
Chlore also showcases French manufacturer Payen in its BODY swimsuit, made from the same ultra-resistant compressive fabric used for competitive swimming wetsuits.
3. AN AQUATIC COLOR PALETTE
One of the brand’s strengths is the use of a unique, subtle color palette inspired by the world of fashion. The double-sided fabric used provides a lining in a different contrasting color.
A wide range of blues: azure, denim, violet, royal or sky (Pool, Swim, Sky, Bleu Piscine, Ultra Blue).
A powerful, sporty red.
A black, where fashion meets sport.
Jade, emerald and English greens.
With shades never before seen in the world of sporty swimwear, each new collection adds to the brand’s aquatic color palette.
4. A SPORTY LIFESTYLE,
COMING AND GOING TO THE POOL
Chlore is also a pool collection made in Portugal in soft, absorbent terry. This complete “Active Swimwear” line focuses on practicality, comfort and elegance. It accompanies swimmers before, during and after their pool session.
Towels are reinvented to create bathrobes, ponchos, hoodies, shorts, pants, sarong skirts, hoods and hats, all featuring the brand’s tone-on-tone jacquard logo.
These garments are so beautiful and comfortable that they can be worn in town, at home or on the beach...
All complemented by accessories like our oversized neoprene bag. And, of course, our essential swim cap with logo, to make sure you stand out in the swimming lanes.
5. CAREFULLY DESIGNED CUTS AND COUTURE FINISHES
Chlore puts swimming in the spotlight and is inspired by the architecture of pools to create swimsuits named after legendary swimming pools.
Sporty cuts to uncover backs : Max, Van Eyck, Keller, Bondi.
Narrow shoulder lines for freedom of movement: Tony, Villa Cavrois and Golden Lane.
Low-leg cut for elegance in action : Piscina Colonna, Roubaix La Piscine,
or higher-leg cuts for intensive swimmers: Leo, Keller, Olympic, Dock.
Side cuts to sculpt the figure: Max, Bondi, Racing Club.
Double crossed straps for support, whether they are narrow or wide : Saint Georges, Le Cercle des Nageurs.
A chic, sporty logo that hugs the body.
Fashionable details and ultra-neat finishes.
Sleek, streamlined and structured, with a logo : Chlore’s style combines a sporty look
with a French “couture” spirit.
6. AN ENGAGED BRAND
Created in 2018, the Chlore brand adopted a responsible approach from the outset, reducing the environmental impact of its designs.
By limiting the impact of production, choosing ethical manufacturing and a near-import approach. Whether in Italy, Portugal, Tunisia or France, all the factories we use are certified and have been our partners from the start.
By choosing premium materials that are
Oekotex-certified or GRS-certified.
By not over-pressurizing our partners, allowing them the time to produce high-quality items made in ethical and humane conditions.
By taking responsibility for our products throughout their lifetime, with swimsuits designed to last, both in terms of style (timeless) and resistance to age and wear.
By encouraging the practice of swimming, one of the most complete sports for health and wellness.
By constantly looking at what can be done and what needs to be done to improve all of these commitments, together.
With transparency and passion (always).
Histoire d'Eau
NULLADIESSINELINEA
At the beginning, there were two friends, Hélène Boulanger and Franck Laureys, with a shared passion for swimming and surpassing oneself. She's a designer and has already launched a line of women's clothing. She's also interested in launching a swimwear project dedicated to pool lovers. He has been a crawler for a long time and would like to apply his marketing know-how to a more personal project that is in harmony with his passion. It was out of this shared desire that Chlore was born.
At first it was a nod to the red eyes after a swim found in the splitting of the O in the logo, and to the distinctive smell of swimming pools, The name quickly became synonymous with hyper-architected, technical, elegant swimwear collections combining technology and expertise since 2015. Éric Beckman, a long-time friend, is entrusted with the image and art direction, and he joins the adventure by signing the logo and the photo and video campaigns that have accompanied Chlore since its beginnings. This first issue of Chlore magazine is the result of this collaboration with Élodie Clouvel, exceptional ambassador and pride of the brand, which we hope will seduce you and make you want to swim even more ! Nulla Dies Sine Lina. THE CHLORE TEAM.
